Black Friday Shopping Strategies

Black Friday Shopping Strategies

November 13, 2018 0 By Smartshopperdaphne

We all love good deals and a lot of us love Black Friday shopping, especially if you can be one of the lucky ones to score a doorbuster deal. Plus, Black Friday is one of the few days out of the year that retailers price certain things below their cost to get you through their doors and start shopping. With technology and online shopping, as well as many retailers, opening up on Thanksgiving Day instead of the traditional Friday after Thanksgiving, Black Friday shopping has changed. You can still stand in line waiting to get your hands on a doorbuster deal but you can also find deals a lot easier and not necessarily on Black Friday. In order to get your hands on these deals, you need to do two things: research and strategize.

The research starts now. Black Friday sales are more like a Black Friday season which starts in November and ends after Cyber Monday. So the better prepared you are, the better your chances of getting that new LCD TV, iPad, clothes or whatever you want to get for the best possible price. You need to go start looking at the “leaked” ads websites for Black Friday and read some of the blogs and articles on these sites. Websites like Blackfriday.gottadeal.com/BlackFridaySaleAds,
 BlackFriday.com, Dealnews.com/black-Friday, Bfads.net or Blackfriday.Bradsdeals.com are definite bookmarks. Sign up for their alerts so you can be notified when a new ad is leaked. Use Facebook and like these pages, too. Having your pulse on what will be the hottest deals can really narrow down the possibilities.

How do you know you are getting a good deal? Research again, use tools like Camelcamelcamel.com, which by the way is owned by Amazon, but still a great tool. It is a free website that tracks the price history of items sold on Amazon. By seeing what it sold for in previous months, you can determine what is a good deal for the item you want. Let’s say you are looking for a 60” 4K TV. How do you know what a good price is? You must do your research and know your price point. With the Black Friday shopping season being both online and in-store, if you see a TV on sale you need to know immediately if it is a good deal or not. If it is, you must buy right away. So knowing what a great price is on something you want is very important when trying to get it for a bargain. Ebay is another great resource for studying prices. Simply go to ebay.com,  next to the search bar you’ll find ‘advanced’, click on it. Once the menu pops up type in what item you want to search, scroll down, checkmark the sold listing and then click on search. A list of everything sold of that item on eBay will appear. I often search Amazon and sort by low to high just to see what the going price is on something I’m interested in.

If you have a smartphone, download a price-checking app, like Wikibuy, Amazon, and eBay. It is always good to have something on hand for price checking regardless of Black Friday season or not. These tools can help make sure you are getting a good price on anything.

The newest tool I’ve found to price check is called Wikibuy. You can use it as an add-on to your website, in an app and of course the good old fashioned way, the website. Basically, it finds the best price by searching other online stores like WalMart, Jet, and Target. Bottom line, it is not Amazon biased.

Lastly, one other thing to keep in mind as I stated earlier, Black Friday is not just the day after Thanksgiving anymore. It is truly a trend that seems to start around the beginning of November and ends after Cyber Monday, which is December 2nd. That also means those Door Buster deals on Thanksgiving night may not be worth dealing with the crowds. So by reading the blogs, articles, and ads from the websites I recommended, you will know where to go or not to go, and you may end up staying at home and doing your shopping well before or after the traditional Black Friday.