Still doing the same thing
Welcome. My name is Daphne Munro, and if you are reading this, there is a good chance you recognize me.
For 17 years, I worked in Phoenix television helping people save money, shop smarter, and feel more confident about their everyday spending. Many of you knew me as the Smart Shopper on ABC15, and before that as the Data Diva on Arizona Family Channel 3 (1999 – 2004).
From 2004 to 2016, saving money was not just part of my job. It was my full time focus and my passion. I spent countless hours researching prices, comparing stores, breaking down numbers, and explaining things in a way that felt honest and practical. My goal was always simple. Help people keep more of their hard earned money and feel empowered doing it.
When I left television in 2016, many people wondered where I went. Some assumed I stopped doing this work. Others thought I retired or disappeared.
The truth is much simpler.
I did not walk away from my mission.
I walked away from the platform.
I still care deeply about helping people save money. I am still incredibly frugal by nature. My mind is wired to question prices, notice patterns, and share what I learn with others who value fact based advice. That part of me never changed.
What did change was how I share my work.
After leaving TV, I created my independent brand, Smart Shopper Daphne, so I could continue consumer advocacy on my own terms. Today, I teach grocery savings, practical money strategies, and real world consumer education through my blog, social media, and free classes. I also teach free online and in person classes through the Phoenix Public Library so this information stays accessible to everyone.
This work still matters to me. People still need clear, calm, trustworthy guidance when it comes to money. If anything, it matters more now than ever.
If you watched me on Phoenix television years ago and wondered where I went, I want you to know this.
I am still here.
I am still teaching.
I am still helping people save money.
I am simply doing it independently now.
You can find me on YouTube, Instagram, and TikTok under SmartShopperDaphne, where I continue sharing the same kind of advice you trusted before. If you are new here, welcome. If you are finding me again, thank you for coming back.
This is where Smart Shopper lives now.
